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arXiv cs.AI AI Research Apr 27

When AI Speaks, Whose Values Does It Express? A Cross-Cultural Audit of Individualism-Collectivism Bias in Large Language Models

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Researchers conducted a cross-cultural audit of leading AI models, finding that systems like Claude and GPT-5.4 consistently provide Western-centric, individualist advice even when prompted in different cultural contexts. The study highlights a systemic bias where AI models fail to reflect the actual values of non-Western societies, particularly in Nigeria and India.

Why it matters Systemic Western-centric bias in LLMs threatens the global scalability and cultural legitimacy of AI-driven advisory systems.
Read the original at arXiv cs.AI

Entities mentioned

Gemini

Tags

#llm bias #cross-cultural #alignment #values #societal impact

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